The Task

For this assignment, the task was to choose one of two clients: Metro or Loblaws, as well as, choose a section of the store to direct research towards.

The decision was to direct our research towards the Confectionary Aisle in Metro stores in the GTA. To gather a better understanding of our target we visited half a dozen stores between 4:00pm and 7:00pm. We then observed the people, objects, environment, and messaging in the confectionary area of the stores.


Introducing a bulk section vending machine called, Point of Snacking. A curated collection of extravagant snack options specific to the activities you plan to do that evening. From Netflix to working out Metro's Point of Snacking is sure to satisfy your taste.

Personalized bags

To make our customers feel special, Point of Snacking machines will be stocked with pre-designed bags that will print personalized messages for our snackers.