01. The Task
For this assignment, the task was to choose one of two clients: Metro or Loblaws, as well as, choose a section of the store to direct research towards.
The decision was to direct our research towards the Confectionary Aisle in Metro stores in the GTA. To gather a better understanding of our target we visited half a dozen stores between 4:00pm and 7:00pm. We then observed the people, objects, environment, and messaging in the confectionary area of the stores.