I was tasked to create a 30 second commercial with a story about an inanimate object. In addition, I was asked to also develop a mobile app that ties back to the story told in the commercial. The inanimate object I chose to showcase were a pair of Hunter rubber boots. Within the commercial I wanted to highlight the message that no matter the person, every pair of Hunter Boots tell a different story. For the mobile app design, I spun off on this same idea to entice proud Hunter customers to get out in nature and participate in location specific challenges.